What is Meituan and how to get started

Meituan, also known as Meituan-Dianping, 美团, 美团点评, is a leading Chinese O2O (online-to-offline) local life service platform best-known for its on-demand food delivery service.

About Meituan

Meituan, also known as Meituan-Dianping, 美团, 美团点评, is a leading Chinese O2O (online-to-offline) local life service platform with a market share of 62%, connecting over 240 million consumers and 5 million local merchants.

Meituan & Dianping were two separate entities until 2015 - the prior focused on food delivery, and the latter on restaurant reviews. Meituan-Dianping has since become an all-in-one Super App, providing third-party services in hotels, local attractions, movies, entertainment, etc.

How To Get Started On Meituan

If you are in the food, entertainment, or tourism-related businesses, Meituan is a must for you to reach local Chinese customers based on cities.

To get started, create an account here, and select your category accordingly.

Then submit your business information, including your business license, payment information, ID card, the number of your contact person, and a photo of your storefront (if applicable).

Wait for Meituan’s verification which typically takes 1 to 3 business days.

Cost To Sell On Meituan

Meituan charges a commission per transaction depending on the category of your business. You can also pay for add-on marketing services, such as pay-per-click ads, free giveaways, etc., to help you attract more customers.

Different formats of marketing promotions on Meituan

Do not have a Chinese entity, Chinese phone number or Chinese ID? We can help!

If you do not have a Chinese entity, Chinese ID, or Chinese phone number, which is essential to get started on Meituan, 21YunBox is here to help.

We can provide the necessary supporting documents to get started on Meituan and walk you through the process. Meanwhile, we will also bring your company, product, and service into full compliance with Chinese law.