What is Xigua and how to get started?

Xigua Video, also known as 西瓜视频, is a Chinese online video-sharing platform owned by ByteDance.

About Xigua

Xigua Video, also known as 西瓜视频, is a Chinese online video-sharing platform owned by ByteDance.

Initially launched as Toutiao Video in 2016, Xigua is similar to YouTube, focusing on professionally-made long videos, TV programs, movie streaming, and other original productions. This is also how Xigua differentiates itself from other Bytedance-founded products such as Douyin and TikTok. Creators on Xigua receive shares of advertising revenue, just like on YouTube. According to Chinese research firm QuestMobile, Xigua Video has 131 million monthly active users (MAUs) as of June 2020.

How To Get Started On Xigua

Content Creators

Business and Advertising

Like most video-streaming platforms, Xigua Video provides different advertisement formats, such as bumper and out-stream ads. Suppose you want to advertise your business on Xigua. In that case, you can sign up on ByteDance’s ad platform Ocean Engine, which is also used by other social products by ByteDance, such as Douyin and TikTok.

Different advertising formats supported on Xigua

To get started, you need a Douyin Account to log in at https://doujia.douyin.com/.

Do not have a Chinese entity, Chinese phone number or Chinese ID? We can help!

If you do not have a Chinese entity, Chinese ID, or Chinese phone number, which is essential to use Xigua, 21YunBox is here to help.

We can provide the necessary supporting documents to use Xigua and walk you through the process. Meanwhile, we will also bring your company, product, and service into full compliance with Chinese law.